PROTECTING YOUR PRIVACY IS OUR CHIEF CONCERN.
First, the default setting of every Myne account is "private." Think Fort Knox, not Facebook. No one can access, or even catch a glimpse of, your Myne profile from outside your account. And unless you explicitly choose to share your information, it remains private. Moreover, your account is invisible—no Myne user can locate you onsite, and nobody else can locate your Myne account offsite.
Second, your data is stored with Amazon's cloud, which is protected by a robust range of security measures designed to protect extremely sensitive information (like financial and health records) and which complies with all federal laws and regulations concerning the protection of personal data. (see http://aws.amazon.com/articles/1697?_encoding=UTF8&jiveRedirect=1)
Third, we are developing measures that will allow you to (a) purchase your data outright; and (b) erase your data completely if you leave the site.
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Your privacy and security is fundamental to our goals and ethos.
We want you to know what we do with your data and how we protect your security.
WHAT DOES MYNE DO WITH MY DATA?
The first thing we do with your data is "anonymize" it, which means that we strip all personally identifiable information from it. That includes your email address. We will never distribute this information for any reason. Second, we aggregate that anonymous data according to demographic indicators—age, gender, location, etc.
Next, we sell certain segments of data to entities interested in them. Because that data is both anonymous and aggregated, no organization that purchases our data can trace it back to a particular individual. Finally, in a separate section of the site, we are considering (1) allowing you to track which products you use and (2) allowing companies whose products you use to offer you coupons, questions and advertisements. Such targeting is conducted arranged by an algorithm (i.e., a formula) that does not store data long-term, and does not allow advertisers access to release user information to the advertiser.
Questions on Security and Privacy? privacy@myne.com
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